Klose Knits Fashion Brand

Klose Knits Fashion Brand

https://saheedcollins.com/klose-knits/

For KLOSE KNITS, my creative approach was centered on crafting a bold, versatile visual identity that captures the brand’s urban edge while emphasizing the tactile, cozy appeal of knit-inspired streetwear. I designed a simple minimalist wordmark-style logo with interlocking typography, evoking the interwoven nature of knits while maintaining a sleek, modern aesthetic that resonates with street fashion enthusiasts.

Drawing on my experience with dynamic urban brands, I incorporate a monochromatic or muted color palette with subtle pops of bold tones to reflect the brand’s diverse offerings, from hoodies to caps. For the stick pack mockups, reimagined as apparel mockups for four key pieces (e.g., hoodie, polo, joggers, cap), I used clean, high-contrast visuals with subtle knit-inspired textures to showcase versatility and street-ready style.

To make KLOSE KNITS stand out in the competitive streetwear market, I focused on a scrappy yet polished aesthetic that balances authenticity with accessibility. My process involved iterative sketching and mood-boarding to distill the brand’s urban, community-driven vibe into cohesive visuals that feel both aspirational and relatable.