Coaching Instruments is a professional coaching and leadership development brand that helps executives, emerging leaders, and professionals navigate career transitions and achieve their goals.

I designed and developed the marketing website in Kajabi, creating a cohesive online experience that presents the brand's services, coaching programs, and professional development offerings. Beyond the visual design and development, I worked on SEO and email marketing setup to support the website's discoverability and audience engagement.

The goal was to bring the website and its essential marketing components together in one platform, creating a professional digital presence for the business.

Kajabi Website Designer & Developer | SEO & Email Marketing Specialist

Designed and developed the marketing website in Kajabi, focusing on a professional visual identity, clear content hierarchy, and intuitive navigation.

Website layout and page design

Visual consistency across marketing pages

Responsive website design

Navigation and user experience

Service and coaching program presentation

Calls to action and conversion-focused page structure

Worked on website SEO to improve how search engines understand the website and its content.

On-page SEO optimization

Page titles and meta descriptions

Heading hierarchy and content structure

Search-friendly page organization

Website content optimization

Configured Kajabi's email marketing capabilities to support communication with prospective and existing customers.

Email marketing configuration

Newsletter and audience signup integration

Lead capture setup

Marketing communication infrastructure

Organized the website to present Coaching Instruments' different offerings clearly, including executive coaching, leadership development, consulting, and Classroom to Boardroom.

Clear presentation of services and programs

Structured marketing content

User journeys between key website sections

Calls to action guiding visitors toward relevant offerings

Consistent presentation of the brand's expertise and value proposition

The focus was to create a professional, credible, and easy-to-navigate digital experience suitable for an executive coaching and leadership development business.

I combined thoughtful website design with practical marketing implementation, ensuring that the website could do more than present information. Its structure supports service discovery, audience engagement, and the business's broader marketing activities.

Using Kajabi allowed the website and its marketing components to operate within a unified platform.

A professionally designed and developed Kajabi marketing website supported by SEO work and email marketing setup. The implementation provides Coaching Instruments with a cohesive digital presence for presenting its services, reaching its target audience, and supporting ongoing marketing activities.

Kajabi · Website Design · Website Development · UI/UX Design · SEO · On-Page SEO · Email Marketing · Lead Capture · Landing Page Design · Responsive Web Design · Marketing Systems Integration