Focal Dystonia Method Kajabi Website Design & Marketing Setup
Mcnove Pineda
Focal Dystonia Method — Kajabi Website Design, Development & Marketing Setup
Project Overview
Focal Dystonia Method is an educational and coaching platform founded by Ruth Chiles, helping people understand focal dystonia and explore a structured approach to improving movement through nervous-system-focused practices.
I designed and developed the marketing website in Kajabi, creating a clear and accessible digital experience to introduce the method, present the available programs, and guide visitors toward the most relevant next step.
Beyond website design and development, my work also covered SEO optimization and email marketing setup, bringing the website and its marketing infrastructure together within one platform.
My Role
Kajabi Website Designer & Developer | SEO & Email Marketing Specialist
Services Delivered
1. Website Design & Development
Designed and developed the marketing website in Kajabi, focusing on visual consistency, clear information architecture, and an intuitive user experience.
Website layout and page design
Responsive website development
Navigation and content organization
Brand presentation and visual consistency
Service and program landing pages
Calls to action and user journey optimization
Clear presentation of educational content and membership offerings
2. SEO Optimization
Worked on website SEO to improve content structure, search engine understanding, and organic discoverability.
On-page SEO optimization
Page titles and meta descriptions
Heading hierarchy and content organization
Search-friendly page structure
Content presentation for relevant search topics
3. Email Marketing Setup
Configured Kajabi's email marketing capabilities to support audience building and ongoing communication.
Email marketing configuration
Email signup and lead capture integration
Free guide opt-in setup
Audience collection through website forms
Marketing communication infrastructure
4. Marketing Funnel & Conversion Structure
Organized the website to help visitors understand the method, explore the available resources, and choose an appropriate way to engage.
Membership program presentation
Paid educational course promotion
Private consultation booking calls to action
Free guide lead generation
Book promotion and external purchase links
Frequently asked questions to address visitor concerns
Clear navigation between programs, resources, and contact options
Design & Development Approach
The main goal was to make a specialized and potentially complex subject easier for visitors to understand while presenting the available programs in a clear, professional way.
I structured the marketing experience around the visitor's journey, from learning about the method and its founder to exploring educational resources, evaluating membership options, and considering personalized consultations.
By combining website design, development, SEO, and email marketing setup in Kajabi, the project brings the core marketing experience together within a unified platform.
Project Outcome
A cohesive Kajabi marketing website that presents the Focal Dystonia Method, organizes its educational offerings, and provides clear pathways for visitors to explore programs, access resources, and connect with the business.
The implementation combines the website experience with SEO work and email marketing infrastructure to support the platform's ongoing digital marketing activities.
Tools & Skills
Kajabi · Website Design · Website Development · UI/UX Design · SEO · On-Page SEO · Email Marketing Setup · Landing Page Design · Lead Generation · Marketing Funnel Design · Responsive Web Design · Website Content Structure
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Posted Oct 22, 2026
A Kajabi website and marketing setup for Focal Dystonia Method, with conversion-focused pages, offer delivery, email journeys, and a polished client experience.
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Focal Dystonia Method
