Branding Project | Faeriwood Spring Perfume Collection

In the centre of the ancient forest lies a secret garden that never fades. There are no seasonal boundaries in the garden, only flowers that bloom constantly and the spring scent that never wanes.

Fairies with the scent of magic live in this garden, capturing the aroma of morning dew, petals, tree language, and fruits to brew dreamlike perfumes, sealing the secrets that belong only to the spring garden.

Taking the Faeriewood Fairy Forest as the centre of the brand's identity, we create the packaging for the spring series of perfumes, the main visual illustrations for the brand series, and the logo design.

Brand name refresh

Logo design

Main visual illustrations for the new spring collection

Label design for the spring series of perfumes

Packaging design for the spring series of perfumes

Faeriwood believes that "fragrance is the memory of the soul" and draws inspiration from nature to craft each exclusive bottle of fragrance. They think that perfume is not just a smell, but also an emotional connection. 

We designed the spring series of products inspired by the legends of fairies and the magic of scent, and unfolded the story of the brand series around the secret garden in the forest.