Social360 — AI-Powered Social Media Management SaaS

Social360 is an all-in-one social media management platform for creators, brands, businesses, and agencies. It combines AI content creation, post scheduling, account management, analytics, messaging, comments, brand assets, and subscription management in one workspace.

I worked on Social360 as a Senior Bubble Developer, improving existing functionality, building new integrations, redesigning important user journeys, and helping make the platform more scalable and reliable.

Social360 needed to support several social networks while giving users one consistent experience. The existing social integration relied on Pathfix, which limited the platform’s ability to manage profiles and access important features reliably.

The platform also needed improvements across several areas:

Connecting and reconnecting multiple social accounts

Publishing, scheduling, and deleting posts

Retrieving social and post analytics

Managing messages and comments

Supporting Facebook advertising

Improving signup and onboarding

Fixing subscription and payment issues

Creating a clearer trial-to-paid-user journey

Improving transactional emails and conversion tracking

The main challenge was connecting these different systems without making the product complicated for the end user.

I worked as the Senior Bubble Developer responsible for developing and improving both the product interface and its backend workflows.

My work covered:

Bubble frontend development

Database structure and application logic

Backend and scheduled workflows

REST API integrations

Authentication and onboarding

Subscription and payment workflows

Social media integrations

Transactional email automation

Debugging and production improvements

I helped develop a unified workspace where users can connect their social accounts, manage brands, generate content with AI, publish posts, monitor performance, and interact with their audiences.

A major part of the project was migrating the social media infrastructure from Pathfix to Ayrshare Business. This required rebuilding the connection process and updating the workflows that depended on social profile data.

I implemented a new profile connection system using Ayrshare Business.

The workflow included:

Creating a unique Ayrshare profile for each user or brand

Saving the generated profile key inside Bubble

Generating secure JWT connection links

Allowing users to connect or reconnect their social accounts

Associating every publishing and analytics request with the correct profile

This created a more scalable foundation for managing multiple users, brands, and connected accounts.

I developed the workflows required to create and manage social media posts from the Social360 dashboard.

Users can:

Select connected social platforms

Create content inside the platform

Publish posts immediately

Schedule posts for a future date

Manage scheduled content

Delete previously created posts

Maintain separation between different brands and profiles

The interface and backend logic were connected to Ayrshare’s posting endpoints while keeping the experience simple for the user.

Social360 includes an AI-powered Idea Lab designed to help users move from an initial idea to publish-ready content.

The experience allows users to:

Enter a content request or topic

Generate social media copy

Refine the generated response

Prepare content for a selected platform

Move the result into the publishing workflow

The AI functionality was designed as part of the wider content-management experience instead of being treated as a separate chatbot.

I implemented workflows for retrieving and displaying both account-level and post-level analytics.

This allows users to review social performance without manually visiting every connected platform.

The analytics structure supports:

Social account insights

Individual post performance

Platform-specific responses

Profile-based data separation

Structured API data displayed inside Bubble

The API responses were processed and stored in a format that could be used throughout the dashboard.

I worked on Social360’s engagement functionality so users could manage conversations from the same platform used to publish their content.

This included:

Facebook messaging API workflows

Messaging interface development

Retrieving conversations and messages

Creating comment-management workflows

Displaying comments inside the dashboard

Connecting engagement data to the correct social profile

The purpose was to reduce the need to move between multiple social applications when responding to an audience.

I also worked on the initial Facebook Ads functionality, connecting advertising-related API workflows with the Social360 platform.

This established a foundation for allowing brands and agencies to manage more of their social media activity from one account.

The original signup and onboarding journey needed a clearer structure. I redesigned and developed the main authentication flow, including:

Signup

Login

Account verification

User onboarding

Brand setup

Trial activation

Payment selection

Access based on subscription status

The redesigned journey helps users understand the platform and reach the main dashboard with fewer unnecessary steps.

Social360 offers different plans for creators, brands, businesses, and agencies. I worked on the subscription logic and resolved an issue where a recurring plan was being processed incorrectly.

My billing work included:

Fixing Stripe subscription behaviour

Supporting monthly and annual plans

Connecting plans with platform limits

Managing trial and paid account states

Developing a dedicated payment page

Displaying usage information

Controlling access based on the selected plan

The account area gives users a clearer view of their current plan, usage, brands, team members, rewards, and API-related features.

I integrated Brevo API workflows to support important transactional communication.

The work included multiple API calls for user and account-related emails, along with improvements to conversion tracking.

This helped connect important lifecycle events such as registration, onboarding, trials, and payments with the platform’s communication and tracking systems.

Alongside the major features, I fixed and improved several areas across the application:

Blog functionality

API error handling

Invalid input issues

Responsive interface behaviour

Subscription states

Social connection errors

Post creation errors

User experience inconsistencies

Production workflow reliability

Multi-brand management

Multi-platform social account connections

AI-assisted content generation

Immediate social publishing

Scheduled posts

Post deletion and management

Social account analytics

Post-level analytics

Facebook messaging

Comment management

Facebook Ads integration

Brand asset management

Subscription plans and usage limits

Trial and payment workflows

Transactional email integration

Conversion tracking

Bubble

Ayrshare Business API

REST APIs

JWT authentication

OpenAI-powered content workflows

Stripe

Brevo

Facebook APIs

Bubble backend workflows

Scheduled workflows

Responsive web development

One of the most important technical parts of this project was managing different social profiles securely and ensuring that every API request used the correct profile key.

The application also required careful handling of:

Nested API responses

Authentication tokens

Scheduled backend operations

Subscription permissions

Multiple account states

Platform-specific errors

Usage limits

User and brand data separation

The result is a more complete and scalable social media management platform. Users can move from generating an idea to publishing content, monitoring performance, and managing engagement within one connected workspace.

The project demonstrates my ability to work on an existing production SaaS, understand complex third-party integrations, rebuild critical workflows, and improve both the technical foundation and user experience.