Community management and moderation / Social Media Management

To me, community management is very intuitive and natural as something that I reflected to be a passion and something that comes from the heart.

I moderated and managed communities on Facebook Groups and other online platforms, for a total of 3 years now, with great pleasure. 3 of them with each 100k+ - 300k+ members, on an international level.

It is wholeheartedly that I go above and beyond for each member queries and requests in their posts, as that is my function and what is the right thing to do. I love collaborating with the team we set within the groups, because it is a chance for improvement of ourselves and of our fellow member. I love to come up with new thoughts, to make the communities dynamic, to give support and motivation and to brainstorm ideas. On a normal day, I assist up to 25 people. I also participate actively in them and create content that receives an engagement in average of 400 - 600 people, per post. This includes in networking Facebook Groups regarding Careers and Job openings with which I am already very much familiar with given the amount of search I did in these means for my personal independence.

Networking is the same, as natural to me, and there is no better way to network than in a community - being able to make that available to others, is an honour!

In regards to social media management, I was in such position, volunteering my free time to NPOs in my region, one that is an Animal Rescue and Shelter Association and other that is a local branch of the Portuguese Food Bank. In such position, I managed Instagram and Facebook:

delineating a strategy to reach the followers (and doners) that would resonate the most with their message and action plans;

coordinated the team (which was small) that was responsible for photography, copywriting and content creation to effectively publish in the different means available to both platforms and in a way in which it would cause impact;

engaged with the community present on both platforms, responding and reacting to comments, scheduling meetings with the respective staff that people reaching out wanted to speak to, answered DMs and emails and any other related tasks that would come up;

analysed the sucess of ads and campaigns with the social media analytics tools that illustrated the conversion rates as well as engagement and reach rates - reporting results to the stakeholders (people of interest);

analysed trends that could be useful to incorporate as a manner to drive more traffic and become more engaging.