Designing Engagement through Gamification for Colgate Turkey

Designing Engagement through Gamification for Colgate Turkey I led the UX/UI design of a gamified digital loyalty experience to help Colgate strengthen its presence in the Turkish market. The goal was to raise brand awareness and increase consumer retention through a personalized, mobile-first platform offering exclusive rewards and limited-time offers. The project also aimed to gather actionable user data for more strategic engagement. Explore the full case → sabrinaescorcio.com/colgate