Designing Engagement through Gamification for Colgate Turkey
Sabrina Escorcio
1 collaborator
Designing Engagement through Gamification for Colgate Turkey
I led the UX/UI design of a gamified digital loyalty experience to help Colgate strengthen its presence in the Turkish market. The goal was to raise brand awareness and increase consumer retention through a personalized, mobile-first platform offering exclusive rewards and limited-time offers. The project also aimed to gather actionable user data for more strategic engagement.
Explore the full case → sabrinaescorcio.com/colgate
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Posted Jun 16, 2025
Led the UX/UI strategy and design for a digital loyalty platform focused on user engagement and data-driven rewards to increase brand awareness in Turkey.
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Ogilvy
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