Gauge had the technical edge in AI search optimization — but its homepage didn't show it. Competitors like Airops, Peec AI, Profound, and Otterly.ai were winning on first impression with sharper copy, richer visuals, and clear feature showcases. Gauge had none of that.

I led a full homepage redesign: new positioning-driven copy, a narrative scroll layout that walks visitors from problem to proof, a dedicated feature showcase pairing plain-English explanations with real product visuals, and a visual system built to match the product's technical strength. The result is a homepage that finally does justice to what Gauge can do — and makes the case for why it beats the competition, in under ten seconds.

Design Before :