When Jack, Guac AI’s co-founder and CTO, reached out, his mission was clear: build a clean, modern, and purpose-driven site that captured the momentum of their AI-powered grocery optimization startup. Guac was just getting started, but the potential was massive. Their story of fighting food waste through advanced forecasting was both technical and deeply human. They needed a site that told that story clearly, confidently, and in a way that could inspire investors, grocers, and future team members.