Guac AI • Smart Design for a Smarter Grocery Future

When Jack, Guac AI’s co-founder and CTO, reached out, his mission was clear: build a clean, modern, and purpose-driven site to match the momentum of their AI-powered grocery optimization startup. Guac was just getting started, but the potential was massive. Their story — fighting food waste through advanced forecasting — was both technical and deeply human. They needed a site that told that story clearly, confidently, and in a way that could inspire investors, grocers, and talent alike.

From day one, the brief was sharp: design and build a branded Webflow site that felt smart, trustworthy, and future-forward — without falling into the trap of looking too corporate or sterile. The goal was to land their first funding round and explain their mission in a way that felt both emotionally resonant and backed by science. The visual language had to reflect their values: transparency, innovation, and environmental care.

We worked closely with Jack to map out what mattered most — from homepage messaging to how their solutions solved real-world problems. The idea was to make the tech feel tangible, and the mission feel urgent.

The final site includes: • A dynamic Home page with an animated hero section that immediately pulls you in • Five tailored product & solution pages that break down Guac’s tech, value, and use cases • An “About Us” page that brings the founders’ story to life • A clean, conversion-ready Contact page • A CMS-powered Blog to share insights, research, and company updates • Fully responsive layout built in Webflow for seamless UX across devices

Everything was designed and developed from scratch in 4 weeks — keeping it simple, smart, and scalable for future growth.

This was a 4-week sprint from Figma to Webflow. The process followed three clear phases:

Design Direction – wireframes, brand tone, color, and layout systems

UI Refinement – interaction design, animations, and scalability checks

Build & QA – full Webflow development with CMS, SEO setup, and mobile polish

Working directly with Jack meant fast decision-making and a shared focus on clarity and performance. The feedback loops were tight, and the project moved smoothly from concept to launch.

🚀 Website live in just 4 weeks — helping Guac close their first funding round • Clear storytelling that helped demystify a complex AI solution • Strong investor interest thanks to a site that made their mission feel real and urgent • Built-in CMS that let the team share updates without needing to touch code • A brand and platform ready to scale as Guac grows into major grocery partnerships

This project was a perfect example of how good design, speed, and a clear mission can come together to launch something meaningful. Guac is solving a real-world problem — and now they have a site that reflects that.