Portrait Capital • Bold Redesign & Webflow Build

When Portrait Capital’s CEO reached out to me, the firm was facing a branding challenge. They had already invested in a redesign—but the result felt generic. It lacked character, animation, and any real sense of identity. Most importantly, it didn’t reflect their sophisticated approach or the long-term relationships they build with founders and family businesses. With competitors raising the bar, Portrait Capital needed a digital presence that communicated strength, stability, and refined excellence. That’s where I came in.

From the outset, the goal was crystal clear: create a website that reflected Portrait Capital’s core values of excellence, trust, and long-term vision while standing out in the highly competitive investment space. They didn’t want just another polished corporate site; they needed something elevated, modern, and full of quiet confidence. The brand had to feel refined yet approachable, with subtle motion and design flourishes that communicated depth and professionalism. I worked closely with the CEO and their leadership team to define a creative direction that brought their story to life — one that would resonate with founders, business owners, and future partners alike.

The site is built in Webflow and fully responsive across devices. It includes: • A bold, animated Home page with advanced sliders • An About page that gets straight to the company’s core • A dynamic Projects overview and individual Case Study pages • A clean Blog and Post template powered by CMS • A conversion-focused Contact page • Three additional pages to support the brand narrative • Two CMS setups for seamless updates to projects and blog content

We originally planned for 6 weeks, but a last-minute investor meeting meant launching in just 3. With clear direction and trust from the CEO, we moved fast through 3 focused review rounds — concept, refinement, and final QA. The result? A smooth launch with only minor post-launch tweaks.

🚀 Site launched 3 weeks early to meet high-stakes firm meetings

• Positive internal feedback from the team and external partners alike

• Immediate increase in engagement, with users staying longer and exploring more pages

• Clearer storytelling, helping Pace position themselves as a top-tier creative partner

• Easier CMS management, letting the team update content freely without touching design

This project was a great example of what can happen when you combine vision, speed, and creative trust. We took a flat experience and turned it into something that now genuinely represents the brand—and it performs.