Brand Identity and Label Design for Baby Sloth Cacao

Mariana Pacheco

From The Jungle, To The World.

Brief:
We recently completed an exciting design project for Baby Sloth Specialty Coffee, creating the brand identity for their new venture, Baby Sloth Costarican Fine Cacao.
Our Process:
We seamlessly integrated the new product line into their existing logo by changing some elements of the original illustration, ensuring a consistent and recognizable brand presence across both coffee and cacao divisions.
We introduced a new color palette, inspired by the hues of the rain forest and cacao trees, as well as designed a new landing page for their new product line. Finally, we created the packaging design for their chocolate bars that include bright patterns, as well as the region where each bar was harvested.
Client: Baby Sloth Cacao / Services: Brand Strategy, Brand Identity, Label Design
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Posted Oct 10, 2024

Brand identity and packaging design for Baby Sloth Specialty Coffee, and their division Baby Sloth Cacao.

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