Re-branding of a Store
Lauren Lim
Zéro is a zero-waste shop in London that buys food in bulk quantities in recyclable, reusable or returnable packaging.
With this rebranding project, I was looking for more established branding, a community feel, and to catch the attention of more customers. Since they have customized blogs, it would be beneficial to transfer the content into Instagram posts so more people can learn about zero-waste living.
To incorporate dynamic branding into this project, I created 3D versions of the letter "o" and used them as both a packaging design and an Instagram ad.
*This is a university project.
Social Media Content
Motion Graphics for the Brand
Zero Store Signage
Zero Store Packaging
Like this project
Posted Aug 2, 2023
Created a comprehensive brand identity including logo, colour palette, typography, and social media assets for a strong visual presence for the rebrand.
