Digital report illustrations
A series of minimal illustrations for the Euroconsumers x Google digital report.
Focused on accessibility, clarity, and human connection.
Work for: Euroconsumers & Google with Redwood BBDO
Project: Set of illustrations to use for a digital responsibility report.
Art Direction: Tom Plumstead
Deliverables: A consistent set of web-friendly illustrations supports the report's content and values.
Design Challenge
How to visualize complex digital topics — like privacy, trust, or AI — in a way that feels:
Clear and easy to understand
Visually engaging, but not overwhelming
Human, without being too emotional
Tech-inspired, but not too technical
The goal was to create illustrations that explain, not distract — and help people connect with the report’s message.
Creative Process
Research & Framing
Understanding the topics.
Style Exploration
Minimalist forms, abstract shapes, and a soft color palette clearly reference the Google brand.
Sketching & Iteration
Concept refinement with client feedback
Final Artwork
A cohesive set of illustrations built for clarity and connection
Delivery
Responsive, editable vector files optimized for digital use (SVG / Figma / AI)
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Posted Mar 19, 2025
A series of minimal illustrations designed for the Euroconsumers x Google digital report. Focused on accessibility, clarity, and human connection.
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Clients
Redwood BBDO
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