Aamati is an Indian leather brand that is the first in India to produce leather from mango. It is a sustainable and ethical brand that is committed to reducing waste and protecting the environment.

Branding Approach:

Delving deep into their vision of transforming discarded mango waste into a luxurious fruit leather, we conceived a robust brand identity that perfectly encapsulates this innovative approach. Our emblematic logo design, inspired by the curves of mangoes and the texture of leather, serves as a visual testament to Aamati's commitment to sustainability. Furthermore, our meticulously crafted design language intertwines the golden warmth of ripe mangoes with the rich sophistication of leather. This harmonious blend not only positions Aamati at the forefront of eco-conscious fashion but also elevates its story, echoing its mission of reshaping the leather industry's future.