CORD

Inspired by the perfect co-existence of natural ecosystems around the globe, CORD is a technology integration company aiming to simplify synergy between various forms of technology.

Being Independent is an important value, however, Co-dependency is the existential reality. Just like natural ecosystems, it is true for the sphere of technology as well. With the progression from the era of the dot-com bubble to the future scope of Web 3.0, the need for technological harmony is now more than ever. To assist the same, CORD develops integration technology that simplifies technological synergies.

The roots, stems and branches are the base of forest ecosystem. In the same way, circuitry serves as a cornerstone for all electrical technology. The main aim of Cord’s Electrical Division is to develop tools that assists in optimizing amalgamation of electrical technology with various domains.

To express Cord’s technological prowess, cross-industry operations and vision to pave the way for the future, we strategized to construct a brand identity that is profound, modern and at the same time organic and inclusive. Natural ecosystems are selected as the cornerstone for the brand story to symbolize harmony and synergy. In contrast, the design approach and graphic systems are created to highlight the brand’s tech-savvy services. Together it visually narrates the story of taking a leap towards beautiful tomorrow.

To construct the brandmark, a custom typeface was created that conveys the brand’s technological prowess, cross-industry operations and modern approach. The glyphs are designed in a manner that is modern as well as homogeneous so that each letter in the wordmark appears to be in effortless harmony, signifying Cord’s integration services.