While working with Hornitos, the brand implemented a new var...
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While working with Hornitos, the brand implemented a new variant permanent to the lineup from its core SKUs: The Cucumber Habanero.
Along with this additon, there had been no official messaging or above the line marketing regarding the launch of these flavors.
In collaboration with the brand team and a $50K investment, we looked to build an agile campaign to provide the new-news to consumers in alignment to National Margarita Day.
Read & see more on the project in my portfolio: https://andybowers.notion.site/Hornitos-Cucumber-Habanero-Launch-18c1daf105c780408087c88dc6c16cf5
0 likes · 0 views · Dec 2, 2025
While working with Hornitos, the brand implemented a new variant permanent to the lineup from its core SKUs: The Cucumber Habanero. Along with this additon,...
