While working with Hornitos, the brand implemented a new variant permanent to the lineup from its core SKUs: The Cucumber Habanero.
Along with this additon, there had been no official messaging or above the line marketing regarding the launch of these flavors.
In collaboration with the brand team and a $50K investment, we looked to build an agile campaign to provide the new-news to consumers in alignment to National Margarita Day.
Read & see more on the project in my portfolio: https://andybowers.notion.site/Hornitos-Cucumber-Habanero-Launch-18c1daf105c780408087c88dc6c16cf5
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Away from day to day strategy, I'm a photography hobbyist and take all work seriously.
This project I got out of my comfort zone and wanted to focus on portrait work, that took patience on both sides.
Read more on my updated portfolio and let me know if you need any film photography work for your brand!
🛹: https://andybowers.notion.site/SKATERZ-2af1daf105c780ee9bc0e92391acae75?pvs=143