The 48 Laws of Power: How I Use Them to Write Copy that Converts

Hey there, I’m a copywriter and I love what I do. I love writing words that inspire or motivate people to take action. I love writing words that help my clients grow their businesses and achieve their goals.

But how do I write words that sell? How do I write words that make people want to buy what I’m selling?

The answer is simple: I use the Laws of Power.

The laws of power are a set of 48 rules that teach you how to gain and maintain power in any situation. They are based on historical examples of people who have mastered the game of power and used it to their advantage. They are written by Robert Greene in his book The 48 Laws of Power, which is a guide to the various arts of indirection.

The laws of power are not for the weak or the naive. They are for the bold and the savvy. They are for those who want to be players and not pawns. They are for those who want to learn the secrets of power and use them to their benefit.

I use the laws of power to write copy that sells because they help me to:

Understand human nature and psychology

Create an image and a reputation

Influence and persuade others

Protect me from deception and betrayal

Here are some examples of how I use some of the laws of power to write copy that sells:

This law means that I always make my clients feel like they are the best and the smartest in their field. I praise their products or services, highlight their features and benefits, and show them how they can solve their customers’ problems. I never criticize or contradict them, even if they are wrong. I always agree with them and support their ideas. I make them feel like they are the master and I am their loyal servant.

This law means that I always keep an eye on my competitors and learn from them. I analyze their copywriting strategies, techniques, and styles. I find out what they do well and what they don’t, and what appeals to their target audience. I use their strengths as inspiration and their weaknesses as opportunities. I also try to co-opt them as allies or partners, if possible. I offer them value or benefits in exchange for their cooperation or collaboration. I make them feel like they are my friends and not my enemies.

This law means that I always hide my true intentions behind a smokescreen of ambiguity or curiosity. I never reveal my goals or motives directly. I use vague or suggestive language, metaphors or stories, questions or challenges, to make my readers wonder what I am really trying to say or do. I keep them off-balance and in the dark, so they can’t counter my efforts. I make them feel like they are part of a mystery or a game that they want to solve or win.

This law means that I always say less than necessary and let my words speak for themselves. I use short and simple sentences, clear and concise words, and active and powerful verbs, to deliver my message with impact and authority. I avoid unnecessary details, explanations, or justifications, that might dilute or weaken my message. I also use silence or pauses, to create tension or suspense, or to let my readers fill in the blanks with their own imagination. I make them feel like they are listening to an expert who knows what he is talking about.

This law means that I always nurture and guard my reputation as a copywriter because reputation is integral to power. With a strong reputation, I can influence and intimidate others more easily. To build my reputation, I showcase my portfolio of successful projects, testimonials from satisfied clients, awards or recognitions from reputable sources, endorsements from influential figures, etc. To protect my reputation, I avoid mistakes or failures, deliver on my promises, handle complaints or criticisms gracefully, etc. I make them feel like they are dealing with a professional and trustworthy copywriter.

These are just some of the laws of power that I use to write copy that sells. There are many more laws that I apply in different situations and contexts, depending on the goals and challenges of each project.

By using the laws of power, I write copy that not only informs or entertains, but also persuades or motivates. I write copy that not only appeals to the rational or logical side of my readers but also to their emotional or psychological side. I write copy that not only makes my readers think or feel but also makes them act or buy.

I write copy that makes me a winner. And I can help you become a winner too.

If you’re ready to work with me and create a winning copy for your business, contact me today. Let’s make it happen.