New High-End Look for Floral Company (Passion Project)

Brief was generated by FakeClients. Names of companies, or agencies, are all fictional.





Jennifer's Heaven is a floristry company named after the co-owner's wife. They looking to increase their status, find new potential investors, and expand its business. They have chose to re-designing their old business card to achieve their goals.

Requirements

• Profession and High-end
• Not overly colorful and childish
• "Heavenly" look - play on the business' name
• Round edges



Colors and other design choices were left up to the designer.



Mood Board

Since Jennifer's Heaven was looking to portray a certain look and feel. A mood board was created to help isolate that and choose colors.











Logo



Since Jennifer's Heaven was trying to change the brand's look and status, the logo would also need to follow that style.

















ALTERNATIVE