New High-End Look for Floral Company (Passion Project) by Tierrah Rivera

New High-End Look for Floral Company (Passion Project)

Tierrah Rivera

Brand Designer

Graphic Designer

Print Designer

Adobe Illustrator

Adobe Photoshop

Canva

Brief was generated by FakeClients. Names of companies, or agencies, are all fictional.

Jennifer's Heaven is a floristry company named after the co-owner's wife. They looking to increase their status, find new potential investors, and expand its business. They have chose to re-designing their old business card to achieve their goals.

Requirements

Profession and High-end

Not overly colorful and childish

"Heavenly" look - play on the business' name

Round edges

Colors and other design choices were left up to the designer.

Mood Board

Since Jennifer's Heaven was looking to portray a certain look and feel. A mood board was created to help isolate that and choose colors.

Logo

Since Jennifer's Heaven was trying to change the brand's look and status, the logo would also need to follow that style.

ALTERNATIVE

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Jennifer's Heaven is a floristry company that styles and designs bouquets. They are aiming to elevate their image and scale their business to high-end.

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