In this project, my primary focus was to bridge the gap between "energy" and "professionalism." I didn't just design a mark; I developed a visual language that communicates reliability and modern power. By constructing a custom lightning bolt icon from two abstract geometric shapes, I ensured the symbol feels unique and proprietary. My goal was to provide the client with a minimalist yet high-impact asset that works seamlessly across all corporate touchpoints, ensuring long-term brand equity and instant market recognition.