Challenge: Create a unified digital presence for Beatriz Photo & Film that seamlessly serves two distinct target audiences - families seeking portrait photography and couples planning weddings - without compromising the user experience for either group.
Solution: Developed a flexible visual identity and website architecture that elegantly transitions between family and wedding photography services. The design employs adaptive content sections and intuitive navigation that allows visitors to easily identify and access their relevant service area while maintaining brand cohesion across both offerings.