For Diwali, instead of the

For Diwali, instead of the usual photo-plus-text festive post, I wanted to create something that felt distinctly illustrated and ownable. The first piece imagines a single figure with multiple arms — each holding a different element of the festival: a diya, incense, sparklers, string lights — to visually capture the feeling of a household lit up with activity during Diwali. The second piece takes a more playful isometric approach, building a full festive tabletop scene with fireworks, sweets, and family figures, doubling as a personalized greeting card. Together they show two different illustration styles under one seasonal campaign, both designed to stand out in a feed full of generic festival templates.