Spiegelbar by Humberto VieiraSpiegelbar by Humberto Vieira

Spiegelbar

Humberto Vieira

Humberto Vieira

Spiegelbar
Spiegelbar, which means “mirror bar” in German, is a hedonistic, exclusive, and timeless cocktail bar. A place where great drinks, atmosphere, and personality come together to create a unique experience.
The bar has a separate entrance and was not designed for everyone. Spiegelbar embraces a selective spirit, welcoming only those who match the energy of the place. The space blends modern elements with a beautiful historic room filled with antique mirrors. Among reflections, music, and cocktails, the bar becomes a setting for long nights, wild parties, and moments that seem to have no ending.
Concept
We created a wordmark-driven brand with a wild, medieval, and exclusive aesthetic. The identity was designed to evoke the feeling of a hidden bar, sophisticated and full of personality.
The letters S and B are highlighted within the visual system, reinforcing the idea of a Stylish Secret Bar. A place where people can escape conventional rules, embrace their vibe, and experience the night in a bold, spontaneous, and unapologetic way.
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Posted Apr 23, 2026

Visual identity created for Bar Spiegelbar.