Sound Design for Surge Perfumes' The Musk Experience

Davies Aguirre

Sound Design & Music — Surge Product Launch

For Surge Perfumes’ “The Musk Experience,” we built a focused sonic identity that mirrors the film’s sleek motion language and morphing forms. Our goal was simple: make the visuals feel tactile and premium through sound—so every movement, reveal, and transition lands with intention.

Process

We started by recording and layering multiple b-vox takes to find the vocal texture that matched the on-screen voices. These subtle human elements add presence without competing with the brand narrative, helping the product feel close and personal. From there, we composed a minimal piano motif and evolving synth phrases that trace each box movement and every morph, using pitch bends, swells, and tight rhythmic cues to accent cuts and emphasize shape changes.

Final Touches

To glue it all together, we designed soft pad beds that set an airy, modern ambience. These beds create continuity between scenes, support the midrange of the piano and synths, and give the animation a sense of depth—polished, calm, and confident. The mix leans into detail: gentle transients to suggest tactility, restrained low-end for clarity on small speakers, and spacious tails that never crowd the frame.
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Posted Sep 12, 2025

For Surge Perfumes’ “The Musk Experience,” we built a focused sonic identity that mirrors the film’s sleek motion language and morphing forms.

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