Sound Design & Music for the Explainer Video - Greadme
Davies Aguirre
Case Study — Sound Design & Music for the Greadme Explainer
Project
Create an audio experience that makes a technical product feel clear, modern, and trustworthy—while guiding viewers from “solution” to “use cases” without losing momentum.
Role: Original Music + Sound Design + Mix
Challenge
Support a dense, UI-led story without overwhelming the voiceover.
Signal section changes (solution → features → use cases) with energy shifts that feel seamless.
Give the product a recognizable sonic fingerprint.
Musical Direction
Concept: Atmospheric + upbeat score that drives the narrative.
Core motif: A soft, felt-like piano with ambient touches serves as Greadme’s “voice.” Short, memorable motifs appear whenever the product is introduced or highlighted, subtly branding the experience.
Texture & pacing: Airy pads, light pulses, and minimal percussion build forward motion without crowding the VO. The harmony stays optimistic and open; rhythmic elements lift as the story progresses.
Narrative arcs:
Solution intro: Spacious bed with gentle piano statements → establishes calm and credibility.
How it works / scanning: Subtle rhythmic pulse and evolving pads → communicates movement and depth.
Results & dashboards: Motif variations with brighter voicings and a light groove → sense of clarity and achievement.
Use cases: Wider stereo image and added percussive lift → feels expansive and actionable.
Reference:
Sound Design
Goal: Make interactions feel intuitive and premium.
UI Interactions: Clicks, hovers, and confirmations designed with short, soft-attack transients and smooth decays. Each sits in a mid-high band to cut through quietly without sharpness.
Tuned Transitions: Section and window transitions use pad-based swells tuned to the track’s key. Because these are sourced from the score’s sound palette, they glue scenes together and avoid the “SFX pasted on top” feel.
Micro-feedback: Success/check and text moments get a two-note upward interval derived from the piano motif
Implementation & Mix
Spotting & cueing: Music map built from the storyboard frames; cues timed to cursor movements, modal reveals, and metric changes.
Dynamics: Section lifts achieved with arrangement (layering and motif variation) rather than sheer loudness, keeping perceived energy high while maintaining headroom.
Consistency: Shared sound palette (piano, pads, light pulses) ensures SFX and score feel like one system.
Deliverables: Full mix, VO, music-only and SFX-only
Outcome
Clear narrative drive from opening problem to practical outcomes.
A recognizable, product-aligned piano motif that quietly brands the experience.
UI feels responsive and premium thanks to tuned transitions and cohesive palette.
Credits
Client/Product: Greadme
Production: Astra Motion - Hlib Trazanov
Audio: Original music, sound design, and mix by me and Penrose Audio
Short Description
Atmospheric, upbeat score with a soft-piano motif that becomes Greadme’s sonic signature.
UI clicks and tuned pad transitions are derived from the same palette, so every interaction feels premium and musical. The mix favors VO clarity while building energy from solution to use cases—landing a confident, modern CTA.
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Posted Sep 12, 2025
Sound design made for Greadme’s explainer video, blending an upbeat piano motif with tuned UI and transition sounds to guide the story.
