Dance, workout, and wellness app

The FitDance Plus+ app faced technical and usability challenges, including visual inconsistencies, confusing navigation, and a churn rate exceeding 80%. The company decided to rebuild it internally within a challenging 3-month timeframe. Through a heuristic analysis and adaptation of the existing Design System, the team created a more intuitive and optimized experience, reducing technical issues and improving user engagement.

Tight deadline: complete app rebuild in 3 months.

High turn rate: over 80% of users canceled their app subscription.

UX issues: confusing navigation, overlapping visual elements, and disorganized structure.

Improved retention: Significant reduction in churn rate.

Enhanced user experience: More intuitive navigation and cohesive design.

Better performance: Fewer technical issues and smoother interactions.

Stronger engagement: Increased user activity and satisfaction.

Heuristic analysis to identify and prioritize the most critical issues.

Utilized the company's Design System, adapting colors and branding for FitDance Plus+ to ensure consistency and speed up implementation.

Navigation restructuring to make content access more intuitive.

Built CMS to streamline video upload and content management fot the app.

Delivered the entire app in 3 months.

Enhanced user experience, reducing frustrations and complaints.

Increased engagement, with more users consuming content regularly.

Fewer technical issues, making the app more stable and efficient.