Career Tracker - customer acquisition through PLG

Tech ladder generator that empowers team's career growth. Helping managers set expectations, track performance, and drive meaningful career conversations for individualized success.

Shift from a marketing-led to a product-led growth (PLG) strategy.

Attract tech managers when they aren't actively hiring developers.

Create a free tool in less than half a quarter to drive user acquisition.

Ensure the tool addresses relevant pain points and resonates with tech managers.

Over 1800 visitors to the landing page in the first month.

70+ signups achieved in less than a month.

Created a foundational framework for designing and developing future tools.

Positioned the company to explore PLG strategies for long-term growth.

Conducted user interviews with 8 tech managers to map their day-to-day tasks and challenges.

Shadowed 3 managers internally to deepen understanding of tech manager responsibilities.

Performed desk research on forums like Reddit and Quora to capture online discussions.

Launched a survey with 400+ tech leaders to prioritize pain points and validate findings.

Held a workshop to brainstorm and prioritize ideas based on factors like traffic potential, effort, and cost.

Chose and developed the Career Tracker, a tool for career ladder building and team evaluation.

Defined product vision, created user flows, and iterated through wireframes and prototypes.

Conducted usability tests to refine the product before launch.

Successfully introduced a PLG strategy that attracted an initial user base.

Identified limitations: users only interacted with the tool once, signaling improvement opportunities.

Delivered a replicable framework for accelerating future tool development.