A multi-channel gaming content company had over 2 billion monthly views on Youtube but struggled with understanding its esports game-watching audience. The result was a lack of strategy between Marketing, Sales, and Talent. Outcome: moral segmentation analysis enable the company to produce compelling stories with clear alignment, messaging, and branding, resulting in multi-million ($) in partnership deals with Automotive, Computer, and Entertainment companies.
Posted Mar 1, 2023
How Values Segmentation Enabled Game Company to Monetize its eSports Audience, resulting in multi-million ($) in partnership deals.
0
15