A tech startup had launched a new product combining both hardware and software that was a game changer for remote collaboration. Their challenge: executing a go-to-market strategy with competing needs and interests. The outcome: a re-invention of their product offering and the resulting expansion beyond their core customers.
Posted Mar 1, 2023
Created $1.5M in sales within one month of implementing market strategy based on voice of customer research—highest month-over-month sales in company history.
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