WinterChic: Fusion of Style and Functionality

NeVe is a brand that creates activewear for winter sports enthusiasts. The brand's philosophy is to combine style and functionality to create winter sportswear that is both practical and elegant. We first explored the brand's vision, mission, and values to begin the design process to understand their intentions. Identifying the target audience was crucial, as the brand caters to those who seek thermal comfort, style, and performance in their winter sports apparel. Moodboards provided various stylistic and thematic options, allowing clients to choose approaches aligned with their vision. The design process involved preliminary sketches that blended innovation, modernity, and simplicity, focusing on balancing the performance requirements of winter sportswear with elegant design. The ultimate goal was to create apparel that integrated advanced technical features with modern aesthetics, satisfying the target audience's need for contemporary style without sacrificing functionality.