Through the analysis of collected data, we outlined Lorenzo's profile: Lorenzo, a content designer, constantly seeks inspiration and novelty. He loves technology and is always the first to discover the latest apps, finding creative solutions to simplify his days. However, in his free time, he also wants to contribute to the planet with greener and more sustainable actions, integrating technology into daily life through innovative digital experiences. On the other hand, Lorenzo grapples with the effects of an overly connected lifestyle: dependence, stress, and resulting creative blocks that hinder his work. His remedy? Moments of relaxation, isolation, and disconnection from the digital world, which he increasingly seeks.