I created this logo for Realm, which produces high-quality wireless headphones. To create the logo, I developed several user personas, and one of them is Luca. Luca is a fashion design student at Politecnico di Milano who aspires to become the best in his field. He frequently travels between Milan and Paris to visit his mother, who lives in the French capital. Luca relies on public transportation for his commute and gets frustrated when external noise distracts him from listening to music or podcasts.