High-fashion designer swimwear, designed for every woman.
JMP The Label is a premiere swimwear and resort-wear brand co-founded by Juliette Porter (of MTV's Siesta Key), Jaymi Washburn and David Kelleher.
As a small batch, boutique luxe and body-positive lifestyle brand, JMP The Label collections reimagine swimwear for the independent babe – from the beach to the bar and beyond, and each piece is thoughtfully designed to fit every body type.