Visual Identity and Website Redesign of a Queue Management App by Trace OrozcoVisual Identity and Website Redesign of a Queue Management App by Trace Orozco

Visual Identity and Website Redesign of a Queue Management App

Trace Orozco

Completed work

Art Director

Product Designer

Web Designer

Figma

Logistics & Supply Chain

WaitWell Visual Rebrand

Redesigning a queue management platform, driving a 30% increase in engagement

I worked hands-on to refine the visual identity and web design of WaitWell, a queue management platform. I collaborated closely with our design team to develop a comprehensive brand guide, introduce product-centric visual assets, and branded elements for the new website and marketing materials. The refined visual identity raised WaitWell's presence and set it apart in the competitive queue management space.