Design and Illustration System for Reducing Tech and Design Debt
Trace Orozco
Reducing tech and design debt with a structured design and illustration system
The brand was challenged by significant design and development debt. It was decided to bring design in-house and the timing coincided with the arrival of a new in-house designer. To ensure a seam transition, a scalable design system and more organized design workspace was needed to streamline collaboration between the agency and the in-house teams.
For this, I designed a scalable design and illustration system, creating a single source of truth that spanned product, web, and marketing channels while evolving the visual brand to a modern, simplified, and flexible system.
Design library snapshot
Illustration system snapshot
Key screens of the app using the new design system
An animated video I made to introduce the brand
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Posted Jul 17, 2025
Designed a scalable design and illustration system to reduce design and development debt.
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Timeline
Jan 1, 2024 - May 30, 2024
