Brand Design: Route & Vine- Modern and Bold

Wine is the oldest forms of alcohol in history, but today it is often overlooked by young drinkers. This

is because the younger crowed is uneducated and perhaps timid when it comes to trying wine.

Route & Vine is a wine starter kit for young adults or uneducated drinkers, to learn and taste all types of wine around the world. Each bottle would showcase the country it is from while teaching the consumer about the county and how wine is made there. This not only teaches the consumer about wine but also about culture and tradition.

The goal of this project is to create a visual system that promotes wine tasting and educates a younger audience on the wine making process and traditions globally. Visually, the objective is to create a cohesive brand identity that is timeless, textured, and fresh compared to other wine subscription brands.

The deliverables for this project include:

1. Wine Bottle Package design, plus shipping box.

2. Website

3. Instagram/ social

4. Emails/ adds