CityGolf USA Brand Identity Project
Julia R
Verified
Overview
CityGolf USA is an indoor golf experience that needed an identity balancing the heritage of golf with a more contemporary and approachable personality.
The direction deliberately moved away from predictable golf imagery and standalone sports icons.
Developed a custom script-style wordmark where references to golf are embedded directly into the typography.
The result combines sport, sophistication, and accessibility while remaining recognizable across large and small applications.
What I Delivered
Custom CityGolf USA wordmark
Golf-inspired lettering with the extended “y” stroke forming a golf club
Primary logo configuration
Alternate logo lockups
Compact CG monogram
Secondary brand mark
Logo suite for different sizes and placements
Production-ready logo assets
Applications considered across signage, scorecards, apparel, golf balls, and branded touchpoints
Impact
Created a recognizable connection to golf without making the identity feel overly literal or traditional.
Gave CityGolf USA a flexible logo family rather than a single mark.
Established an identity capable of feeling premium on physical spaces and merchandise while remaining approachable to a broad range of golfers.
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What the client had to say
Julia is really super talented in setting up AI Automation workflow. Grateful for her skill, patience, and attention to detail.
Mark Buenaflor, Concentrix
Jun 1, 2026, Client
Posted Sep 30, 2026
Designed CityGolf USA’s identity around a custom wordmark, subtly turning the “y” into a golf club for a distinctive, versatile brand signature.
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Timeline
May 27, 2026 - Jun 1, 2026
