Fintech Project

In short, I witnessed an extraordinary growth trajectory for the company, skyrocketing from 5K users to over 200K+ (last checked 14/02/24).

Crucially, I led key decisions, including a new design for their branding’s art direction, which played a pivotal role in enhancing the platform’s visual identity and user engagement. Furthermore, I actively collaborated with the marketing, engineering teams, and stakeholders in order to align my design approaches and create the best possible outcome.

Some quantitative data that you may want to know, which our team successfully achieved, are as follows:

✅ We have an average user growth rate of 15.94% per month.

✅ We achieved an average user activation rate of 52.60% per month.

✅ We received positive feedback on surveys and valuable resources for future updates and improvements.

✅ We reached a Google Play Store & App Store score of 4.8 with more than 2K reviews.