Carriage Way Inn is a historic bed and breakfast in St. Augustine designed around timeless elegance, comfort, and Southern hospitality. I designed a warm, immersive website that helps guests discover the property, explore accommodations, and plan their stay.
The Challenge
The website needed to communicate the inn’s historic character and premium guest experience while making important information rooms, amenities, local activities, restaurants, and booking easy to discover.
Design Approach
I used a classic, editorial-inspired layout with elegant typography, warm photography, generous spacing, and a refined color palette that reflects the inn’s historic atmosphere.
The experience flows through:
Hero → Welcome → Guest Experience → Accommodations → Amenities → Things to Do → Dining → History → Reviews
Key Sections
Hero Section
A large property image immediately establishes the character of the inn, supported by clear navigation and a booking CTA.
Welcome & Brand Story
Introduces the inn and communicates its reputation, history, and distinctive hospitality.
Guest Experience
Sections such as Timeless Elegance and Southern Hospitality combine imagery and storytelling to help visitors visualize their stay.
Accommodations
Individual room cards showcase the Garnet, Sapphire, and Topaz Rooms, giving visitors a clear overview of their options.
Inn Amenities
Key amenities are presented alongside interior photography, allowing guests to understand what is included during their stay.
Things to Do & Area Restaurants
Local experiences and dining recommendations help position the inn as a gateway to exploring St. Augustine.
History & Reviews
The history section reinforces the property's character, while guest testimonials provide social proof and build booking confidence.
UX/UI Decisions
The design emphasizes visual storytelling and easy exploration. Large photography creates an emotional connection, while short content sections prevent the page from feeling overwhelming.
Clear navigation and repeated “Learn More”/booking pathways allow users to move naturally from inspiration to accommodation discovery and ultimately to booking.
Value
The final website presents Carriage Way Inn as more than a place to stay—it creates a complete visual story around the guest experience, combining history, hospitality, accommodations, local discovery, and social proof to encourage confident bookings.
Like this project
Posted Aug 31, 2026
A hotel is a thoughtfully designed space that combines comfort, elegance, and exceptional hospitality to create a memorable guest experience.