pro
Elizabeth-Joy Idowu
High-converting websites, designed for you
Ready for work
Elizabeth-Joy is ready for their next project!
Cooking Wix Website | Wix Wordpress Design
1
0
UX/UI Design | WebDesign | Figma | UserExperience | UX | Design | ProductDesign
Which UI is better — A or B? 👀
Both layouts communicate the same idea, but the hierarchy and user experience are quite different.
Option A focuses on one clear message and creates a stronger visual focal point.
Option B balances the copy and visual, giving more room to explain the product.
But which one would you choose—and why?
I’d love to hear your perspective. 👇
Feedback appreciated!
1
22
ELIZABETH JOY - Website designer | UI/UX Designer
1
0
Nova Living — Complete Brand Identity & Visual System
Project Overview
This project involved the creation of a complete visual identity for Nova Living, a contemporary home and lifestyle brand focused on creating thoughtful, comfortable, and visually refined living experiences. The objective was to develop a brand system that communicates warmth, modernity, and sophistication while remaining visually distinctive and flexible across products, packaging, merchandise, and stationery.
Project Goals
Build a memorable and recognizable lifestyle brand
Reflect comfort, modern living, and thoughtful design
Ensure versatility across products, packaging, print, and merchandise
Create a modern yet warm and approachable aesthetic
Brand Strategy
1. Brand Positioning
The brand sits at the intersection of:
Modern Lifestyle
Contemporary Home Design
Comfort & Everyday Living
It was important to avoid an overly cold or generic minimalist aesthetic and instead create a balance between modern sophistication and natural warmth.
Logo Development
Concept Exploration
The logo is built around a simplified arched symbol with a circular accent, representing:
Modern Spaces
Comfort & Shelter
Balance & Connection
The architectural-inspired form suggests:
A doorway or entrance
A sense of home and belonging
Structure and stability
Modern living
Design Characteristics
Smooth curves to create a welcoming feel
Clean geometry for a modern and refined appearance
Minimal construction for strong recognition
Simple form for flexible application across different products and materials
Color System
Primary Palette
Deep Forest Green: Represents nature, stability, sophistication, and calmness
Warm Cream: Communicates comfort, simplicity, and openness
Terracotta: Adds warmth, personality, and visual contrast
Color Psychology
The palette was intentionally selected to:
Create a warm and inviting brand atmosphere
Balance sophistication with approachability
Move away from predictable monochrome lifestyle branding
Create a distinctive visual presence across physical and digital applications
Typography
Clean, modern sans-serif typeface
High readability across all mediums
Generous spacing to create a refined and contemporary appearance
Typography reinforces:
Modernity
Clarity
Elegance
Accessibility
Brand Application System
A major focus of this project was real-world usability, ensuring the brand performs consistently across multiple touchpoints:
1. Merchandise
Branded tote bag and cap applications
Extends the identity into everyday lifestyle products
2. Packaging
Custom packaging incorporating the brand's geometric visual language
Creates a cohesive and recognizable product experience
3. Stationery
Business card design using a clean and minimal layout
Maintains a refined and professional brand presentation
4. Lifestyle Products
Candles, reusable bottles, and decorative cushions
Demonstrates the flexibility of the identity across different products and materials
5. Product Integration
Brand applications across multiple physical products demonstrate how the identity can scale beyond traditional stationery and marketing materials
Pattern & Visual Language
A supporting geometric pattern was developed using curved and organic shapes inspired by the core identity.
The visual language was designed to:
Strengthen brand recognition
Provide flexible graphic elements for packaging and products
Create consistency across different applications
Allow the identity to expand beyond the primary logo
Design System Strengths
Highly scalable identity system
Strong visual consistency across all applications
Memorable yet simple logo mark
Balanced modern and natural aesthetic
Flexible system suitable for future product expansion
Challenges & Solutions
Challenge 1: Avoiding generic lifestyle branding
Solution: Introduced a distinctive architectural-inspired symbol and earthy color palette to create a recognizable visual identity.
Challenge 2: Balancing modernity with warmth
Solution: Combined clean geometric forms with soft curves, warm cream, and terracotta accents.
Challenge 3: Ensuring cross-product adaptability
Solution: Developed a flexible identity system tested across packaging, stationery, merchandise, and lifestyle products.
Results & Impact
A cohesive brand identity ready for real-world application
Strong visual differentiation within the modern lifestyle space
Warm, sophisticated, and approachable brand perception
Flexible visual system suitable for products, packaging, merchandise, and future brand growth
3
3
67