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Elizabeth-Joy Idowu
High-converting websites, designed for you
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Solano — Skincare Brand Identity & Packaging
For Solano, I wanted to create a skincare brand that felt warm, confident, and contemporary without falling into the usual clinical skincare aesthetic.
The identity was built around a simple sun-inspired symbol, an understated serif wordmark, and a terracotta, cream, and earthy brown palette. From there, I developed the packaging around a consistent visual language across skincare tubes, serum bottles, cream jars, cartons, and a curated gift set.
I also extended the brand beyond the products themselves into shopping bags, tissue, retail displays, editorial pieces, and branded delivery packaging to show how Solano could exist as a complete beauty brand rather than just a collection of products.
The result is a visual identity that feels natural and premium, but still approachable enough for everyday skincare.
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