As a Graphic Designer at Bacardi, a global leader in spirits and alcoholic beverages, I managed brand campaigns that promote responsible consumption, demonstrating a strong commitment to enhancing brand identity. I led the creative direction for the launch of "El Medio," a new drink format focused on responsible consumption. This involved designing the logo, producing all point of sale materials like flyers, table tents, napkin holders, and developing digital media campaigns. I also played a key role in the development and launch of FEBE's national campaign, "Guru of Spirits," crafting audiovisual content and recipes for digital media.