Hinterhof: A Social Club for Connection, Community, and Advent

Joshua David

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Art Director

Brand Designer

Brand Strategist

Adobe Suite

Figma

Framer

Hinterhof: A Social Club for Connection, Community, and Adventure
Welcome to Hinterhof, an innovative social club located in the vibrant heart of Berlin's Mitte district. The vision for Hinterhof began with a simple yet powerful idea: to create a space that transcends traditional social and fitness experiences. A place where people of all ages, backgrounds, and lifestyles can come together, push their limits, and relax in equal measure.
Inspired by the dynamic energy of Berlin and the timeless appeal of community, Hinterhof was crafted to be more than just a social club. It’s a space designed for those who seek to connect—not only with others but also with themselves. The name “Hinterhof,” meaning “backyard” in German, reflects the club’s focus on providing a welcoming and open space where everyone can feel at home, no matter their background.
The concept was born out of a desire to fuse sport, wellness, and social interaction in a way that reflects the modern lifestyle. The club features 7 state-of-the-art paddle tennis courts, offering both competitive play and casual fun. These courts are complemented by a luxurious sauna and spa, providing the perfect balance of energy and relaxation.
From the design to the offerings, Hinterhof was created with a deep understanding of today’s busy, active individuals who crave a space to unwind and connect without compromising on their fitness goals. Every element—from the sleek, modern architecture to the thoughtfully crafted member experiences—is designed to foster a sense of belonging and create a space for authentic connections.
At Hinterhof, it’s about much more than just sports—it’s about community. Whether you’re here to push your limits on the court, meet new friends, or simply recharge in a tranquil environment, every visit offers the chance to be part of something unique. Hinterhof is a place where you can play, relax, and thrive, all while making meaningful connections that go beyond the ordinary.
Step into Hinterhof, where sport, relaxation, and connection meet to create a truly one-of-a-kind experience.
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Posted Feb 4, 2025

For Hinterhof, I crafted a dynamic brand experience for the city of Berlin that blends sport, wellness, and community.

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Adobe Suite

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Framer

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