Short Form Copywriting Samples

Celebrating 75 Years of Classic Innovation

75 Years of Authentic New York Style 

Celebrating 75 Years of Coach

Coach: The 75th Anniversary 

Founded in 1941 as a family-run workshop in a Manhattan loft, the Coach brand was created with one goal in mind: to make beautiful functional items in modern shapes and the finest leathers. From the beginning, Coach preserved old-world artisanal techniques while adapting to modern innovation in leather and design. 

In 1961, designer Bonnie Cashin led the leather house into the bold and colorful world of women’s designer fashion. Today, the Coach Horse and Carriage represents an iconic tradition of fine functional craftsmanship and authentic New York style all over the globe.

Coach eyewear combines that effortless luxury design without sacrificing functionality. Coach still finishes their premium eyewear by hand, and no other brand can claim such a rich heritage of tradition rooted in quality craftsmanship.

PRODUCT AS HERO CONCEPTS

Crushing On Clean – Charcoal Acne Scrub

Pore perfection, meet a clear complexion. It’s a match made in pore paradise!

You’re in love with the perfect pore—what’s not to adore? Clean pores are acne free, and that means your future together is clear. Bioré shares your obsession for clean pores. Our Charcoal Acne Scrub has a natural chemistry that purifies pores, acting like a powerful magnet to extract dirt and oil for visibly cleaner skin. Crush on. Your oily skin just met its ideal match.

Crushing On Clean – Baking Soda Acne Scrub

You’re in love with the perfect pore—what’s not to adore?  

 Clean pores are acne free, for a love that positively bubbles with excitement. Pore perfection, meet a clear complexion. It’s a match made in pore paradise! Bioré shares your obsession for clean pores. Our Baking Soda Acne Scrub has a natural chemistry that deep cleans and gently exfoliates for clean, soft, and oh-so-smooth skin. Crush on. Your combination skin just met its ideal match.

Acne Hacks – Charcoal Acne Scrub

The best hacks use natural ingredients in unexpected ways. Introducing the ultimate life hack for flawless pores: charcoal for oily skin! Hack your skincare routine and fight acne at the source with Bioré Charcoal Acne Scrub. It's specially designed for oily skin to extract dirt and purify pores—the perfect, natural hack for acne-clear skin.

Welcome to a world of fresh-baked taste, completely gluten-free! Our golden crispy crust is bursting with bakery-oven flavor, without the gluten. Enjoy artisan gluten-free crust with our perfectly seasoned sauce and toppings. Gluten-free is now fresh and delicious—straight from your oven!

Meet the new gluten-free hero! Our delightfully crispy crust is a whirlwind of savory sensation. We start with a flavorful gluten free dough and add your favorite sauce and toppings. This artisan pizza packs the same great taste, minus the gluten.

We start with a self-rising crust recipe that delivers a robust, soft and doughy crust with just the right amount of fresh-from-the-oven crispness. Next, we load your favorite toppings starting with a rich, flavorful sauce and savory cheese. It’s a mouthful of satisfying flavor in every delicious bite!

Crispy on the outside, light and airy inside, our braided crust looks great and tastes even better. And we didn’t stop at the crust. Flavorful combinations of carefully selected ingredients give our braided crust pizzas a delicious twist that will make them your new favorite.

StoryShop provides authors with highly functional writing software. Whether you’re a fiction author focused on worldbuilding and character development, or a non-fiction writer who relies on research and facts, you can streamline dozens of writing tasks all in one place and keep your story organized.

An upgraded subscription to STORYSHOP PRO provides story templates and advanced planning, unique character development and worldbuilding features, plus UNLIMITED space to write books and series for only $8.25 a month. 

Lifting my mattress to make the bed daily is not only difficult, it can potentially cause injury. Because I live alone, it’s impossible to rotate my mattress, which is important to do on a regular basis. Luckily there is a product that allows me to make the bed and rotate the mattress all by myself.

Dealing with a heavy mattress becomes easy and less time-consuming. Not only that, the mattress lasts longer, helping me save money. When I don’t need help, I feel empowered. I get the best sleep possible when I rotate my mattress, and I love how my bedroom looks when the bed is made. 

Keywords: Health, Independence, Empowering, Responsible, Life Balance

Dream of innovation. 

Take control of your sleep. 

Self-sufficient comfort. 

Elevate your comfort. 

Dream in comfort. 

I know that a quality night’s sleep is crucial when it comes to my health. We spend a third of our lives in bed, so I want to make the most out of my investments. If I can invest in a superior technology that allows me to easily rotate my mattress, I know I’m making an investment in myself. Rotating my mattress regularly ensures a good night’s sleep, gives me more energy, and makes my mattress last longer. It’s comforting to know I’m making an important investment for my health. 

Keywords: Health, Investment, Empowering, Quality, Technology

Innovation for your health.

Invest in yourself.

Take charge of your sleep.

Fight the mattress no longer. 

The technology of your dreams.

Beth Israel Deaconess Medical Center and its affiliated physician group, Harvard Medical Faculty Physicians, recently announced an exciting new partnership with Dana-Farber Cancer Institute to build the region’s only inpatient hospital for adult cancer patients.

Expanding on the combined legacy of compassionate, world-class patient care and innovative research discovery, this collaboration will increase adult patient capacity and meet the growing need at a time when cancer is rising in younger adults and the severity of illness is increasing.

“We're taking bold steps to transform how we care for individuals and families touched by cancer, expand equitable access to life-changing care, and harness the power of scientific discovery,” says Kevin Tabb, MD, president and CEO of Beth Israel Lahey Health.

Together, with philanthropic support from friends like you, our clinicians and researchers can leverage ground-breaking innovations in a state-of-the-art clinical building designed specifically to meet the complex needs of patients with cancer—and their loved ones.

When domestic violence occurs in the home, everyone suffers—including pets. For those adults and children who are trying to flee an abusive home, the fear of leaving a beloved family pet behind makes a distressful situation even more complicated.

In a survey conducted by spcaLA, survivors reported what they believed would have happened if they didn’t have the Animal Safety Net (ASN™) Program as an option. Aproximately 13 percent said they believed their pet would have been hurt. Another 13 percent feared their pet would have been killed. And 9 percent said they don’t think they would have been able to leave their animal behind.

Though not everyone recognizes that pets are indeed family, you understand deeply that animal companions provide friendship, support, and love for many in our community.

Thanks to the generosity of donors like you, ASN is an option for these pets and the families who love them. By providing housing and care for furry family members, we enable survivors to seek shelter and services with the peace of mind that their pet will be okay.

This year, ASN expanded to provide temporary housing for other pet owners in crisis as well, including those experiencing temporary homelessness or entering mental health or substance treatment centers.

Few residential facilities have resources to house pets. By partnering with domestic violence shelters, law enforcement agencies, case managers, and animal foster homes, we’re able to provide safe solutions for animals in need. But maintaining these relationships and keeping up with the need is complex work. That’s why your support is vital.

It’s important for survivors to know that there is hope on the other side. As part of our most generous and dedicated group of supporters, you make that hope possible.