Rebranding a swiss fiduciare company with a paperless (digital) and social approach.

efid is a 100% digital trust company founded in 2018 based in Geneva, Switzerland. This young and dynamic company offers a new business model based on computer development and digital data processing. The level of the clientele covered and the prospects for development require a redesign of the brand image. The company must redraw its identity according to its current values. This will allow you to increase your visibility, credibility and your level of service for a focused response, corresponding to the capture of the market niche.

To build the strategy for the brand we focused on the actual benefits of using efid’s services instead of showing the features of the products. Focus on people rather than in the technology is the approach. We build a solid identity and messaging around this premises.

We keep the books, so you can keep the time.

The main element of the brand logo is three diagonal lines that form a bar graph. This symbol is based on the idea of ​​growth. It also evokes the stylized shape of the heart, reminding us that efid cares about its customers but also about the planet, because it is a “paperless” company.

This set of elements is found in a coded and coherent universe based on strong values ​​and an emotional response linked to visual symbols.

The main element of the brand logo is three diagonal lines that form a bar graph. This symbol is based on the idea of ​​growth. It also evokes the stylized shape of the heart, reminding us that efid cares about its customers but also about the planet, because it is a “paperless” company.

This set of elements is found in a coded and coherent universe based on strong values ​​and an emotional response linked to visual symbols.