Branding: Alcôve A coffee to boost your energy before a Pila... by Lucas ProvostBranding: Alcôve A coffee to boost your energy before a Pila... by Lucas Provost

Branding: Alcôve A coffee to boost your energy before a Pila...

Lucas Provost

Lucas Provost

Branding: Alcôve A coffee to boost your energy before a Pilates session, or vice versa. It's up to you. Vincent and Marine entrusted me with the creation of Alcôve's brand identity.
Whether for the café or Pilates area, the art direction is based on a warm, welcoming, and accessible atmosphere.
This warm and vibrant visual identity blends perfectly with this beautiful space where you can work out, relax, or both.
“We called on Lucas to define the entire visual identity of our Coffee Shop & Pilates Reformer Studio. He was proactive and adapted perfectly to our project.
We greatly appreciated his advice, the smooth flow of our communication, and his responsiveness. We are thrilled with the result! Thank you, Lucas!”
Marine Giraud, Co-founder of Alcôve
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Posted Dec 17, 2025

Branding: Alcôve A coffee to boost your energy before a Pilates session, or vice versa. It's up to you. Vincent and Marine entrusted me with the creation of...