MLB India Social Media Strategy & Management

I worked with MLB India to grow their social presence and connect with a new audience in India. My focus was on making baseball relatable to Indian fans through the right content mix and consistent strategy.

Came up with content ideas and campaign concepts that fit both MLB’s global image and Indian culture

Wrote copy and captions for Instagram, Twitter, and Facebook

Built and managed content calendars to keep posting consistent

Collaborated with agencies, designers, and video editors to bring campaigns to life

Helped shape social media strategies to introduce MLB to the Indian sports market

Managed the brand’s social media accounts day-to-day

Launched campaigns that introduced baseball to first-time fans in India

Created content that was fun, engaging, and easy for a new audience to connect with

Helped establish MLB India’s voice on social and grow its fan community