A content calendar for a marketing agency that handles social media and helps entrepreneurs build an online presence. 62 Instagram content for December, 31 branded posts and 32 innovation videos. Content Goal - Build Industry authority and encourage followers to be goal oriented. Stage of Business - Building a community, booking consulting and training sessions.

Solution

Conducted audience research to identify brand audience and content that resonate with them

Conducted competitors' research to analyze high and low-performing competitors' content to make an informed SM content strategy.

Result

Build an airtable content template filed with content topics ideas, captions, and hashtag bank.