As a lead data and business analyst at Juray Smart Solutions, I led the Marketing Performance Optimization project, which aimed to improve our lead generation, conversion, and overall marketing effectiveness by strategically integrating HubSpot with various marketing channels and data sources. Using data-driven insights and automation within HubSpot, I coordinated efforts to optimize marketing campaigns, improve lead management procedures, and ultimately drive business growth.

Data Analysis and Insights Generation: Leveraged modern analytics approaches, including Python, to comprehensively analyze marketing performance data, extracting actionable insights and recommendations. Identified trends and unexplored potential to enhance marketing effectiveness.

HubSpot Integration and Configuration: Led seamless integration of HubSpot with various marketing channels and data sources, ensuring operational efficiency across platforms. Executed unique customizations within HubSpot to align with organizational goals and norms.

Automation and Workflow Optimization: Managed design and implementation of automated workflows in HubSpot, streamlining lead generation, nurturing, and conversion processes. Utilized HubSpot's extensive automation capabilities, alongside Airtable for data organization, to increase productivity and scalability.

Performance Monitoring and Reporting: Utilized HubSpot to create custom reports, dashboards, and KPI measures, enabling real-time tracking of marketing performance indicators. Conducted in-depth analyses to assess campaign success and deliver actionable insights.

Training and Knowledge Sharing: Organized thorough training sessions and workshops to effectively utilize HubSpot features, tools, and best practices. Promoted tool adoption throughout the organization, fostering a collaborative, knowledge-driven culture, supported by Airtable for documentation and knowledge sharing.