Althea | Brand Identity & Packaging

An invitation to slow down. Althea is a psychology-led retreat and skincare brand: rituals of restoration inspired by nature, mindfulness and emotional wellbeing. I crafted an identity of restrained elegance and earthy sophistication: symbolic simplicity that evokes stillness and trust, extending seamlessly across retreats, skincare and every touchpoint. A brand that feels like a deep breath. Scope: Brand Identity · Packaging · Brand System