From a generic template logo to a signature. Nemo's Choice is a premium accessories brand, known for timeless hair pieces. The project began with a complete visual refresh: I replaced the template-based logo with a distinctive identity built on the graceful silhouette of a ribbon: logo system, visual language, stationery, packaging and social assets in a rich burgundy palette. Soft, feminine, unmistakable. Scope: Brand Refresh · Logo System · Packaging · Social Assets